Books that have influenced Bergent

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Take a look at some of the great books that have influenced Bergent!

    • Dewdney, AK 1993, 200% of Nothing, John Wiley & Sons., New York, NY.
    • Dillman, D 2000, Mail and Internet Surveys: The Tailored Design Method, John Wiley & Sons, Inc., New York

    • Duany, A, Plater-Zyberk, E & Speck J 2000, Suburban Nation: The Rise of Sprawl and the Decline of the American Dream, North Point Press, New York, NY.
    • Gladwell, M 2002, The Tipping Point: How Little Things Can Make a Big Difference, Back Bay Books, New York, NY.
    • Gladwell, M 2005, Blink: The Power of Thinking Without Thinking, Little, Brown and Company, New York, NY.
    • Glassner, B 1999, The Culture of Fear, Basic Books, New York, NY.
    • Heath, C & Heath D 2008, Made to Stick, Random House, London.
    • Humphrey, K 1998, Shelf Life: Supermarkets and the Changing Cultures of Consumption, Cambridge University Press, Cambridge, UK.
    • Kim, WC & Mauborgne, R 2005, Blue Ocean Strategy, Harvard Business School Press, Boston, MA.
    • Kotler, Fitzroy & Shaw 1980, Australian Marketing Management, Prentice-Hall, Sydney.
    • Kruskal, JB & Wish, M 1978, Multidimensional Scaling, Sage Publications, Beverly Hills, CA.
    • Latchford, PM 1987, Successful Retailing: 156 Questions Answered, Information Australia, Melbourne.
    • Levinson J & Godin S 1994, The Guerrilla Marketing Handbook, Houghton Mifflin Company, New York, NY.
    • Lindstrom, M 2008, Buyology: How Everything We Believe about Why We Buy is Wrong, Random House Business Books, New York, NY.
    • Locke, C 2001, Gonzo Marketing: Winning Through Worst Practices, Hardie Grant Books, South Yarra, VIC, Australia.
    • Macfarlane Smith, J 1972, Interviewing in market and social research, Routledge & Kegan, London, UK.
    • Packard, V 1957, The Hidden Persuaders, Longmans, Green, UK.
    • Payne, SL 1951, The Art of Asking Questions, Princeton University Press, Princeton, NJ.
    • Pinker, S 1997, How The Mind Works, WW Norton, New York, NY.
    • Ranadive, V 2006, The Power to Predict, McGraw Hill, New York, NY.
    • Ripe, C 1999, Ripe Enough, Allen & Unwin, St. Leonards, NSW, Australia.
    • Rosen, E 2000, The Anatomy of Buzz Revisited, Doubleday, New York, NY.
    • Schiffman, L, Bednall, D, Cowley, E, O’Cass, A, Watson, J & Kanuk, L 2001, Consumer Behaviour, Pearson Education, NSW, Australia.
    • Siegel, S 1956, Nonparametric Statistics for the Behavioral Sciences, McGraw-Hill, Columbus, OH.
    • Syrett, M 2007, Successful Strategy Execution, Profile Books, London.
    • Underhill, P 2000, Why We Buy: The Science of Shopping, Simon & Schuster, New York, NY.
    • Underhill, P 2004, Call of the Mall: The Geography of Shopping by the Author of Why We Buy, Simon & Schuster, New York, NY.
    • Wanjek, C 2003, Bad Medicine, John Wiley & Sons, Inc., Hoboken, NJ.
    • Warner, F 2006, The Power of the Purse, Pearson Education, Inc., Upper Saddle River, NJ.
    • Welford, AT 1968, Fundamentals of Skill, Butler & Tanner Ltd., London.
    • Worcester, RM & Downham J 1978, Consumer Market Research Handbook, Van Nostrand Reinhold Co. Ltd., Berkshire, England.