Boomers and Retirement

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Bergent understands how to talk to Boomers to get the accurate and meaningful marketing information.  We have considerable experience in:

    • New product development and testing
    • Advertising testing
    • Sales techniques testing of products aimed at Boomers

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In Australia, there are more Boomers than there are people in Western Australia, South Australia and Queensland put together AND Boomers buy the lion’s share of:

    • Sports shoes
    • High added value foods, in-home and out of home
    • 2nd, 3rd and 4th houses
    • Cameras, TVs, phones
    • Books
    • Wine
    • Holidays
    • Computers, internet products

They are a powerful market and there are many traps for young players.

Contact us to learn more about our 10 point check list for communicating with Boomers and what Bergent can do to test your product, service or advertising.