BRANDS WITH BIG HEARTS BOOM

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What we buy tells the world who we are.

There was an old man and there was a young man.

“Why are you wearing that suit?” asked the old man.

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Marketing to Women

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Bergent has a unique understanding of how to investigate women’s attitudes to brands, products and advertising. Our 2005/6 study of 1,800 women all around Australia dramatically shows that

Women have unique issues of concern in their lives and they aren’t housekeeping, family and make-up

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Boomers and Retirement

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Bergent understands how to talk to Boomers to get the accurate and meaningful marketing information.  We have considerable experience in:

    • New product development and testing
    • Advertising testing
    • Sales techniques testing of products aimed at Boomers

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Sealing the deal

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What Sells in the Critical Last Seconds before Purchase

John Berenyi, Managing Director of Bergent Research, recently Chaired and presented at the IQPC two day In-Store Excellence 2008 conference -  Australia’s premier summit on the in-store retail space, showcasing innovations in Australia and internationally.

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Books that have influenced Bergent

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Take a look at some of the great books that have influenced Bergent!

    • Dewdney, AK 1993, 200% of Nothing, John Wiley & Sons., New York, NY.
    • Dillman, D 2000, Mail and Internet Surveys: The Tailored Design Method, John Wiley & Sons, Inc., New York

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