BRANDS WITH BIG HEARTS BOOM
What we buy tells the world who we are.
There was an old man and there was a young man.
“Why are you wearing that suit?” asked the old man.
Marketing to Women
Bergent has a unique understanding of how to investigate women’s attitudes to brands, products and advertising. Our 2005/6 study of 1,800 women all around Australia dramatically shows that
Women have unique issues of concern in their lives and they aren’t housekeeping, family and make-up
Boomers and Retirement
Bergent understands how to talk to Boomers to get the accurate and meaningful marketing information. We have considerable experience in:
- New product development and testing
- Advertising testing
- Sales techniques testing of products aimed at Boomers
Sealing the deal
What Sells in the Critical Last Seconds before Purchase
John Berenyi, Managing Director of Bergent Research, recently Chaired and presented at the IQPC two day In-Store Excellence 2008 conference - Australia’s premier summit on the in-store retail space, showcasing innovations in Australia and internationally.
Books that have influenced Bergent
Take a look at some of the great books that have influenced Bergent!
- Dewdney, AK 1993, 200% of Nothing, John Wiley & Sons., New York, NY.
- Dillman, D 2000, Mail and Internet Surveys: The Tailored Design Method, John Wiley & Sons, Inc., New York