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There was an old man and there was a young man.
“Why are you wearing that suit?” asked the old man.
Bergent has a unique understanding of how to investigate women’s attitudes to brands, products and advertising. Our 2005/6 study of 1,800 women all around Australia dramatically shows that
Women have unique issues of concern in their lives and they aren’t housekeeping, family and make-up
Bergent understands how to talk to Boomers to get the accurate and meaningful marketing information. We have considerable experience in:
John Berenyi, Managing Director of Bergent Research, recently Chaired and presented at the IQPC two day In-Store Excellence 2008 conference - Australia’s premier summit on the in-store retail space, showcasing innovations in Australia and internationally.
Take a look at some of the great books that have influenced Bergent!