Over the years, our groundbreaking research has been covered by various media. 

Plick click on the links below to view some of the articles:

Testing Production Published in Encore Magazine (Issue 1) February 2011

Emotion:The Critical Element in Driving Impulse Sales Convenience & Impulse Retailing June 15, 2010

Persuade Shoppers to Sell More Convenience & Impulse Retailing April 15, 2010

Top 10 Things FMCG Gets Wrong Convenience & Impulse Retailing April 13, 2009

 Is ‘Australian Film’ A Negative? Urban Cinefile June 12, 2008 

Australian films need to be promoted: report -Courier Mail Article June 12, 2008

Who doesn’t like an Australian flick? - The Australian June 11, 2008

Women have unique issues of concern in their lives and they aren’t housekeeping, family and make-up

• Bergent can show you the hot buttons for your product

Women think many leading brands would cheat customers

• Bergent can show you how to present your brand as one of the ones women will trust

Women see more to personality power than appeal and trust

• Bergent can identify the ideal and most cost-effective spokesperson for your brand and save you considerable money

For a presentation of What Motivates Women to Buy just contact us!

• New product development and testing
• Advertising testing
• Sales techniques testing of products aimed at Boomers

In Australia, there are more Boomers than there are people in Western Australia, South Australia and Queensland put together AND Boomers buy the lion’s share of:

• Sports shoes
• High added value foods, in-home and out of home
• 2nd, 3rd and 4th houses
• Cameras, TVs, phones
• Books
• Wine
• Holidays
• Computers, internet products

They are a powerful market and there are many traps for young players.

Contact us to learn more about our 10 point check list for communicating with Boomers and what Bergent can do to test your product, service or advertising.

John Berenyi, Managing Director of Bergent Research, recently Chaired and presented at the IQPC two day In-Store Excellence 2008 conference -  Australia’s premier summit on the in-store retail space, showcasing innovations in Australia and internationally.

John’s presentation, titled “Sealing the Deal: What Sells in the Critical Last Seconds Before Purchase,” covers:

• The latest trends and when to exploit them
• Understanding how shoppers shop so you can be there where and when they need and want you
• Discovering why shoppers pay more for a brand when they are all the same
• Predicting winning packs and POS that grab attention and generate sales

Using local and international examples, “Sealing the Deal” provides thought provoking high-level recommendations for retailers and manufacturers.

Delegates at the recent In-Store Excellence 2008 conference had this to say:

• John is great to listen to and has practical concepts
• Extremely relevant and great delivery
• Good to see actual examples of merchandising from around the world
• Great speaker - very relevant and engaging
• Good examples to illustrate his points. Excellent.
• I took away good learnings

If you would like to see the presentation or to talk to Bergent about our tailored research solutions, contact us.

• Dewdney, AK 1993, 200% of Nothing, John Wiley & Sons., New York, NY.
• Dillman, D 2000, Mail and Internet Surveys: The Tailored Design Method, John Wiley & Sons, Inc., New York

• Duany, A, Plater-Zyberk, E & Speck J 2000, Suburban Nation: The Rise of Sprawl and the Decline of the American Dream, North Point Press, New York, NY.
• Gladwell, M 2002, The Tipping Point: How Little Things Can Make a Big Difference, Back Bay Books, New York, NY.
• Gladwell, M 2005, Blink: The Power of Thinking Without Thinking, Little, Brown and Company, New York, NY.
• Glassner, B 1999, The Culture of Fear, Basic Books, New York, NY.
• Heath, C & Heath D 2008, Made to Stick, Random House, London.
• Humphrey, K 1998, Shelf Life: Supermarkets and the Changing Cultures of Consumption, Cambridge University Press, Cambridge, UK.
• Kim, WC & Mauborgne, R 2005, Blue Ocean Strategy, Harvard Business School Press, Boston, MA.
• Kotler, Fitzroy & Shaw 1980, Australian Marketing Management, Prentice-Hall, Sydney.
• Kruskal, JB & Wish, M 1978, Multidimensional Scaling, Sage Publications, Beverly Hills, CA.
• Latchford, PM 1987, Successful Retailing: 156 Questions Answered, Information Australia, Melbourne.
• Levinson J & Godin S 1994, The Guerrilla Marketing Handbook, Houghton Mifflin Company, New York, NY.
• Lindstrom, M 2008, Buyology: How Everything We Believe about Why We Buy is Wrong, Random House Business Books, New York, NY.
• Locke, C 2001, Gonzo Marketing: Winning Through Worst Practices, Hardie Grant Books, South Yarra, VIC, Australia.
• Macfarlane Smith, J 1972, Interviewing in market and social research, Routledge & Kegan, London, UK.
• Packard, V 1957, The Hidden Persuaders, Longmans, Green, UK.
• Payne, SL 1951, The Art of Asking Questions, Princeton University Press, Princeton, NJ.
• Pinker, S 1997, How The Mind Works, WW Norton, New York, NY.
• Ranadive, V 2006, The Power to Predict, McGraw Hill, New York, NY.
• Ripe, C 1999, Ripe Enough, Allen & Unwin, St. Leonards, NSW, Australia.
• Rosen, E 2000, The Anatomy of Buzz Revisited, Doubleday, New York, NY.
• Schiffman, L, Bednall, D, Cowley, E, O’Cass, A, Watson, J & Kanuk, L 2001, Consumer Behaviour, Pearson Education, NSW, Australia.
• Siegel, S 1956, Nonparametric Statistics for the Behavioral Sciences, McGraw-Hill, Columbus, OH.
• Syrett, M 2007, Successful Strategy Execution, Profile Books, London.
• Underhill, P 2000, Why We Buy: The Science of Shopping, Simon & Schuster, New York, NY.
• Underhill, P 2004, Call of the Mall: The Geography of Shopping by the Author of Why We Buy, Simon & Schuster, New York, NY.
• Wanjek, C 2003, Bad Medicine, John Wiley & Sons, Inc., Hoboken, NJ.
• Warner, F 2006, The Power of the Purse, Pearson Education, Inc., Upper Saddle River, NJ.
• Welford, AT 1968, Fundamentals of Skill, Butler & Tanner Ltd., London.
• Worcester, RM & Downham J 1978, Consumer Market Research Handbook, Van Nostrand Reinhold Co. Ltd., Berkshire, England.

• Berenyi J., What Works To Sell Brands In The Crucial Last Seconds, In-Store Excellence, IQPC Aust, March 2007
 
• Cited in Piracy - a nation of thieves?  Urban Cinefiles, 30 November 2006
 
• Cited in What is good research in usability testing?  UXpod, 22 September 2006.  www.uxpod.com
 
• Cited in Animation Generation, New Generations 2006: Kids' Attitude to Technology in Entertainment, Marketing Magazine, Sept 2006 - www.marketingmag.com.au
 
• Cited in Attitudes to Filmed Intellectual Property Aust Video Rental Retailers Assoc. Newsletter Sept-Oct 2006
 
• Berenyi J., How To Effectively Position And Communicate Your Product To The Over 50's Market Over-50s Marketing; To Turn the New Grey into Gold, IQPC Aust. August 2006
 
• Berenyi J., Branding & Marketing Innovation in Beverages Food and Beverage Summit 06, Institute for International Research August 2006
 
• Cited in Making the Most of Market Research Becton Living Winter 2006
 
• Cited in The Gender Dilemma, Marketing Magazine August 2005 - www.marketingmag.com.au
 
• Cited in Window on Women, survey reveals a maze of doors, B&T September 2005
 
• Berenyi J., Attitudes to the Australian Movie Industry, SPAA National Conference 2004
 
• Berenyi J., Attitudes to the Australian Television Programmes, SPAA National Conference 2004
 
• Berenyi J., Membership study results: APS travelling well but can improve InPsych Australia, February 2003
 
• Berenyi J.S. and Gallic H, Shopping behaviour research: some lessons for museums  Turf Wars, Museums Place, Space and Design, conference June 2003
 
• Cited in Understanding the Barriers to Communication in Schiffman L., Bednall D., Cowley E., O'Cass A., Watson J., & Kanuk L., Consumer Behaviour 2nd Edition Pearson Education Australia 2001 p276-7Main Content

Solving business threatening problems.

Our role is to create a quantum leap in results for our clients by unlocking strategic tipping points that resolve a critical problem. All our research tools and methodologies focus on uncovering the Human Truth™ behind stakeholder actions rather than merely reporting what respondents say they do.

This provides the most solid platform on which we build our individual recommendations that bring success to each of our clients.