Marketing to Women

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Bergent has a unique understanding of how to investigate women’s attitudes to brands, products and advertising. Our 2005/6 study of 1,800 women all around Australia dramatically shows that

Women have unique issues of concern in their lives and they aren’t housekeeping, family and make-up

    • Bergent can show you the hot buttons for your product

Women think many leading brands would cheat customers

    • Bergent can show you how to present your brand as one of the ones women will trust

Women see more to personality power than appeal and trust

    • Bergent can identify the ideal and most cost-effective spokesperson for your brand and save you considerable money

For a presentation of What Motivates Women to Buy just contact us!