Bergent in the Media

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Bergent in the PressOver the years, our ground-breaking research has been covered by various media.

Please click on the links below to view some of the articles:

Testing Production Published in Encore Magazine (Issue 1) February 2011

Emotion: The Critical Element in Driving Impulse Sales Convenience & Impulse Retailing June 15, 2010

Persuade Shoppers to Sell More Convenience & Impulse Retailing April 15, 2010

Top 10 Things FMCG Gets Wrong Convenience & Impulse Retailing April 13, 2009

Is ‘Australian Film’ A Negative? Urban Cinefile June 12, 2008

Australian films need to be promoted: report -Courier Mail Article June 12, 2008

Who doesn’t like an Australian flick? - The Australian June 11, 2008