Develop the right product for the right market

Which trends or market gaps can you exploit to develop new products?

Bergent uses a proven multi-pronged approach to generate a full list of potential new products across a diverse range of industries and categories.

Global intelligence

    • Bergent regularly conducts opinion leader interviews and workshops
    • We participate in international seminars and knowledge forums
    • We have access to worldwide databases that report on new products, trends and innovations

Local intelligence

    • Bergent identifies product and service issues that concern consumers in the real world
    • We uncover what people think and do while they plan, shop and use products and services in their everyday lives
    • Each technique is designed to deliver the most useful intelligence in different circumstances
    • In-Depth Interviews
    • Focus Groups
    • ShopperEye™
    • StoveTop Video Diaries

Internal intelligence

    • Bergent conducts workshops with business stakeholders, both internal and external (e.g. agents, buyers)
    • Innovative techniques used to generate thought and discussion
    • Commercial orientated direction from experienced moderators
    • Uses available global and local intelligence

Which is the most viable new product concept?

Bergent recommends a combination of qualitative and quantitative research to test the value of each new product idea.  Bergent uses proven psychological techniques to test consumers’ purchase intent against:

    • How interested they are in trialling
    • How urgently they will trial
    • How deeply the product will fit into their lives
    • How often they will use product (assuming they like it after trial)
    • Impact on their need states
    • Emotional satisfaction
    • How much buzz is likely to be generated around the new product
    • Other factors relevant to the industry, category or target segment

Using a statistically robust sample, Bergent can provide a New Product Opportunity Score that ranks each new product idea in order of the most viable.  Each idea gets a score based on an algorithm that takes into account how buyers and prospects rate each idea on the factors listed above.

The higher the score the more likely a solution to the problem will really impact on users’ lives and so is in great demand.