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John Berenyi, Managing Director of Bergent Research, was invited to chair ‘In-Store Excellence 2009” – a meeting of FMCG industry executives dedicated to understanding consumer behaviour.
During the conference, John presented “Understanding the True Dynamics of the Shopping Experience to Increase your Effectiveness”, where he used real life case studies to demonstrate the impact of in-store location, lighting, shelf placement and POS on shopper behaviour.
John also led a three hour workshop titled “Developing Strategies to Get Cut-through on the shelf”, where he illustrated easy ways to capture shoppers’ attention, mistakes to avoid and strategies to increase customer loyalty.
Please contact us for more information regarding these presentations.