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John Berenyi recently spoke at the 2009 New Zealand Hotel Industry Conference in Auckland, presenting to private sector clients and public sector stakeholders in the hotel, tourism and leisure industry.John’s presentation titled “Opportunities in Current Hotel Environment: What’s Working and What’s Not” emphasised the short and long-term benefits of building brand value during a recession.
John highlighted that if all players cut prices, not only was the playing field levelled, but the margins were also lower for everyone. He argued that to excel in the current economic climate hotels need more than just competitive prices, but brand differentiation via specialised focus on customer satisfaction.
Please contact us for more information regarding this presentation.