15 Nov 2009: John Berenyi speaks to IQPC about in-store shopper behaviour and marketing

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    John Berenyi, Managing Director of Bergent Research and Chair of In-Store Excellence 2010, recently spoke to Chris Archer of IQPC on how to connect better to shoppers in an in-store environment. During this interview he discussed the tactics being employed to stay competitive in the market, how  best to optimise shelf space, and the key learnings and insights from customer analysis of spending patterns.