18 Feb 2010: John Berenyi chairs “In-Store Excellence 2010”


    John Berenyi, Managing Director of Bergent Research, was againinvited to chair ‘In-Store Excellence 2010” – a meeting of FMCG industry executives dedicated to understanding consumer behaviour.During the conference, John presented “Creating shopper connections on multiple levels with sensory marketing”, where he used real life case studies to..

    demonstrate how to leverage shoppers’ subconscious triggers, uncover what really motivates shoppers and how to exploit these triggers and motivations in-store.