The right price for your target market

Bergent’s Profit Price Optimiser is an easy to use software application that enables you to model the optimal price for a particular product.

Bergent applies a rigorous statistical analysis to gather price elasticity data that is input to the Profit Price Optimiser. Objective quantitative techniques are used to test consumers’ interest in purchasing a product at particular price points.

The Profit Price Optimiser delivers judicial results, based on realistic price sensitivity that has not been clouded by asking consumers to compare different items at different prices.