Uncover hidden perceptions

Bergent researchers use various psychological techniques to ensure our clients learn what really drives the decisions of their customers.

The psychological techniques are critically important because without them, research can only uncover typical usage and attitude issues.  To uncover how products might affect consumers in terms of how they see themselves or how they feel when they use the products, it is necessary to go beyond just asking the question.

Bergent uncovers both the ‘standard, obvious’ reasons and the hidden, often more powerful, ones.

Techniques include:

    • Decision protocols
    • Repertory (Kelly) grids
    • Projective Association
    • Role Playing
    • Imagining Development
    • Activities
    • Brain Dump
    • Elicited response profiles
    • Alternative brand import exercise