Publications and Industry papers by John Berenyi – Director

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John’s work at Bergent is commercial in confidence for clients and so most studies are not published publicly.  The following publication list is only of those reports and presentations that are in the public domain.


    • Berenyi J., What Works To Sell Brands In The Crucial Last Seconds, In-Store Excellence, IQPC Aust, March 2007
    • Cited in Piracy - a nation of thieves?  Urban Cinefiles, 30 November 2006
    • Cited in What is good research in usability testing?  UXpod, 22 September 2006.
    • Cited in Animation Generation, New Generations 2006: Kids' Attitude to Technology in Entertainment, Marketing Magazine, Sept 2006 -
    • Cited in Attitudes to Filmed Intellectual Property Aust Video Rental Retailers Assoc. Newsletter Sept-Oct 2006
    • Berenyi J., How To Effectively Position And Communicate Your Product To The Over 50's Market Over-50s Marketing; To Turn the New Grey into Gold, IQPC Aust. August 2006
    • Berenyi J., Branding & Marketing Innovation in Beverages Food and Beverage Summit 06, Institute for International Research August 2006
    • Cited in Making the Most of Market Research Becton Living Winter 2006
    • Cited in Window on Women, survey reveals a maze of doors, B&T September 2005
    • Berenyi J., Attitudes to the Australian Movie Industry, SPAA National Conference 2004
    • Berenyi J., Attitudes to the Australian Television Programmes, SPAA National Conference 2004
    • Berenyi J., Membership study results: APS travelling well but can improve InPsych Australia, February 2003
    • Berenyi J.S. and Gallic H, Shopping behaviour research: some lessons for museums  Turf Wars, Museums Place, Space and Design, conference June 2003
    • Cited in Understanding the Barriers to Communication in Schiffman L., Bednall D., Cowley E., O'Cass A., Watson J., & Kanuk L., Consumer Behaviour 2nd Edition Pearson Education Australia 2001 p276-7Main Content