BRANDS WITH BIG HEARTS BOOM
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What we buy tells the world who we are.
There was an old man and there was a young man.
“Why are you wearing that suit?” asked the old man.
Bergent in the Media
Over the years, our ground-breaking research has been covered by various media.
Marketing to Women
Bergent has a unique understanding of how to investigate women’s attitudes to brands, products and advertising. Our 2005/6 study of 1,800 women all around Australia dramatically shows that
Women have unique issues of concern in their lives and they aren’t housekeeping, family and make-up
Boomers and Retirement
Bergent understands how to talk to Boomers to get the accurate and meaningful marketing information. We have considerable experience in:
- New product development and testing
- Advertising testing
- Sales techniques testing of products aimed at Boomers