Bergent in the Media
Over the years, our groundbreaking research has been covered by various media.
Plick click on the links below to view some of the articles:
Testing Production Published in Encore Magazine (Issue 1) February 2011
Emotion:The Critical Element in Driving Impulse Sales Convenience & Impulse Retailing June 15, 2010
Persuade Shoppers to Sell More Convenience & Impulse Retailing April 15, 2010
Top 10 Things FMCG Gets Wrong Convenience & Impulse Retailing April 13, 2009
Is ‘Australian Film’ A Negative? Urban Cinefile June 12, 2008
Australian films need to be promoted: report -Courier Mail Article June 12, 2008
Who doesn’t like an Australian flick? - The Australian June 11, 2008
Marketing to Women
Bergent has a unique understanding of how to investigate women’s attitudes to brands, products and advertising. Our 2005/6 study of 1,800 women all around Australia dramatically shows that
Women have unique issues of concern in their lives and they aren’t housekeeping, family and make-up
Boomers and Retirement
Bergent understands how to talk to Boomers to get the accurate and meaningful marketing information. We have considerable experience in:
- New product development and testing
- Advertising testing
- Sales techniques testing of products aimed at Boomers
Sealing the deal
What Sells in the Critical Last Seconds before Purchase
John Berenyi, Managing Director of Bergent Research, recently Chaired and presented at the IQPC two day In-Store Excellence 2008 conference - Australia’s premier summit on the in-store retail space, showcasing innovations in Australia and internationally.