Experiencing through consumers’ eyes

Bergent’s StoveTop method offers a powerful, accurate and intimate understanding of consumers’ everyday experience and use of products.

Participants are provided with a portable digital video camera and are asked to video themselves, their friends and family over a limited period, generally a few days, according to a broad brief that ensures the clients’ research objectives are covered.

In some cases, participants are given a trial product, asked to focus on their experience with the product category or are asked to conduct interviews around a given topic.

Self-directed videos provide unbiased insight into critical attitudes and drivers.