Bergent Team has broad expertise
We believe the only way to ensure our clients get usable marketing intelligence is to employ people with extensive business experience. In addition to research, all of our consultants have extensive marketing, sales or general management experience and are sympathetic to the rigours of the marketplace.
John Berenyi, Managing Director
B.Ec, B.Sc (Hons), APS, AMSRS
A registered Psychologist, John has over 25 year’s experience in marketing, consulting and research in Australia, Europe, USA and Asia. He has worked with organisations such as Coca-Cola, McCain, Coles Myer, Macquarie Bank, Telstra, Becton, Origin Energy, Pacific Brands and Warner Bros. He holds one of the longest industry track records in entertainment and shopper research. Before establishing Bergent, John was Vice President of Advertising and Publicity for Warner Bros Asia and held board and executive roles at Clemenger Harvie (BBDO) . Please click here to see a list of John’s publications.
Katy Nugent, Director
B.Ec, AMSRS
Since the founding of Bergent in 1987, Katy has been involved in all aspects of Bergent’s research from brief and on to delivery. As well as having over 25 year’s experience in consumer and industrial market research, Katy has managed movie tests for an extensive array of clients from local Australian directors and agencies, to full-scale international tests for Disney, Warner Bros, AFTRS, Fox and Roadshow. Prior to setting up Bergent, Katy was a Senior Commodity Trader and Sales Consultant with Heine Bros Australia and Japan.
Dennis Butler, Account Director
MMKTG, BA (Sociology, Hons), AMSRS
Dennis holds a 1st class Honours degree in Sociology and a Masters of Marketing from Melbourne Business School. He has 8 year’s experience in market research and has worked across a range of fields including FMCG, business-to-business, membership bodies, consumer electronics, government, education and not-for-profit organisations. Dennis has worked on the supplier side of research with GfK and Colmar Brunton and on the client side with the University of Melbourne. Before joining Bergent Dennis was the Market Insights Manager at CPA Australia.
Ranil Illesinghe, Account Director
Grad. Dip CA, B.Com, AMSRS
Ranil has worked on numerous qualitative, quantitative and combined research projects in diverse industries such as energy and resources, quick service restaurants, entertainment, FMCG and property. His work has involved companies and brands such as Origin Energy, Red Rooster, Treasury Wine Estates (Foster’s), Disney, APN Property Group and SCA. Before joining Bergent, Ranil gained experience in marketing communications, working with a neuro-technology company co-ordinating its marketing activities. Prior to this, he was part of a rotational graduate program for a multinational manufacturing company, where he gained experience in all areas of the business.
Stephen Mobbs, Senior Consultant
MM (Marketing), AMSRS
Stephen has more than 15 year’s sales, marketing and consulting experience, working across Europe, Asia and Australia. He has worked on both the client and agency sides with and for some of the world’s largest Consumer Goods organisations such as Nestle, Mars, Foster’s, Cadbury, Schweppes, Heinz and Motorola. Stephen’s expertise is in assisting businesses solve complex portfolio management issues, leading insight generation programs and developing creative strategies to enhance sales and marketing team performance.
Matt Lynch, Retail Director
BA (Sociology)
Matt has over 7 years experience working with manufacturers and retailers to drive sales by placing the shopper at the heart of their strategy. He has strategically worked with some of the world’s largest FCMG organisations such as P&G, Reckitt Benckiser, Danone Waters, Coca Cola & Cadbury. He also has extensive experience working with leading retailers across a whole spectrum of sectors including grocery, DIY and fashion. Having worked on both agency side and client side shopper insight positions, Matt’s expertise lies in being able to understand client’s issues, recommend the right approach to answer these needs, and ensure that insights are delivered to businesses in a concise actionable format that can drive change.
Iris D’Souza, Account Manager
MBA (Marketing), PGDCSM, BSc, AMSRS
Iris is a Gold Medallist MBA in Marketing as well as a Post Graduate Diploma holder in Computer Science & Management with experience in both the IT and Research fields. With more than six years of research experience, her specialties include online and PR related research. Her experience ranges across various industries including government, automotive, real estate, finance, banking and education. She recently moved to Australia from Dubai and has worked with online research agency YouGov as well as Ipsos and Synovate. Her clients in Australia include QSRH (Red Rooster, Chicken Treat, and Oporto), Carlton & United Breweries, SCA and Dennis Family Corporation.
Beatriz Miralles-Lombardo, Account Manager
BFA, AMSRS
Beatriz has over 10 year’s experience in the social and market research industry. Over the years, she has developed expertise in the management and co-ordination of national projects requiring sensitive liaison with a diverse range of stakeholders. Beatriz’s recent work has involved projects for Sanofi, Origin Energy, the Department of Human Services (DHS), MS Australia, Diabetes Australia, the National Health and Medical Research Council (NHMRC).
Belinda Urbans, Account Manager
BCommerce, AMSRS
Belinda holds a degree in Commerce (Marketing) at Monash University. Belinda has seven year’s experience starting her career at TNS and before Bergent, The Leading Edge in Melbourne. Belinda has worked across both quantitative and qualitative projects for a number of clients across different industries (Foster’s, Constellation Wines, Cadbury, Schweppes, Hudson’s Coffee, Telstra, Foxtel, L’Oreal, AB Foods, Origin Energy, FleetPartners, Simplot & NAB), including local, national and multi-country studies. Getting to the core, understanding people, uncovering new and exciting insights – are areas Belinda is most passionate about.
Irina Korzh, Research Executive
MA (Advertising), BComm, AMSRS
Irina has a specialised international experience attained in Asia Pacific and Europe in various screen content production, marketing, hospitality and government sectors. Prior to joining the Bergent Team she was employed by a leading multi-disciplinary design agency. Managing accounts such as Siemens, Dickson’s, TWU, Johnson & Johnson, Healthscope and Birds Australia from planning to delivery, she has finally found her niche in consumer research. Natural curiosity about the world has encouraged her desire to understand what drives people’s attitudes and behaviour.
Amy McHatton, Operations Manager
Amy has a diverse professional background in the hospitality, retail, construction and property sectors, working in London, Italy and most recently in Zanzibar, Tanzania. Returning to Australia after 13 years, Amy is continuing to compliment her well rounded knowledge of project management, client care and office administration. She is responsible for all aspects of our office management, project scheduling and assisting the researchers in an administrative role.
Sarah Watson, Finance Manager
Sarah has been with Bergent for just over 10 years. Prior to joining the team her background was predominantly working as Financial Controller for a number of fashion design companies. Within this field she has also worked in sales and marketing, including selling in the London Designer Shows and New York Fashion Coterie. She has plenty of experience liaising with the press, which was part of her role working with a well-known designer in London, as well as other promotions roles for designers and jewellers. She has developed an expertise in communicating with all levels of business which lends itself to the day to day operations of liaising with clients and suppliers.
Zoe Macpherson, Executive Assistant
Zoe has several years working in property management and the customer service industry. Returning to Australia this year after 2 years travelling and working in London, Zoe is continuing to develop her well rounded knowledge of office administration, executive assistance and customer service. Zoe is responsible for all aspects of our office management, executive support and assisting the researchers in an administrative role